STRATEGIC PAID ADVERTISING

We run campaigns with intention - so your budget fuels real growth, not guesswork.

What We Do

We manage your paid advertising with strategy first - not “set and forget.”

If you’re spending money on ads but not seeing clear ROI, it’s not always the creative or the targeting. Often, it’s a lack of system, testing, or real alignment with your overall marketing.

At The Social Collective, we connect the dots between your offer, your audience, and your broader funnel - so your ads aren’t just running, they’re working.

That means:

Campaigns that align with your content and sales process
Testing structures that create insight, not confusion
Targeting that goes deeper than “interests” or lookalikes
Reporting that actually tells you what’s working - and why

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Why Ads Feel Risky
(and How We Change That)

You’ve probably been told to “just run ads” - but when the budget’s tight and results are unclear, that advice feels risky.

If this sounds familiar:

You’re boosting posts, but not seeing leads
You’ve hired a media buyer, but still feel in the dark
Your cost per lead is climbing with no clear insight
You’re getting clicks, but nothing’s converting
You’re ready to invest - but only if it’s strategic

We get it. Paid ads are powerful. But only when they’re planned properly.

The Social Collective Difference

Strategic Funnels
We plan full-funnel journeys that move people from cold to converted.

Creative + Copy That Works
We don’t guess. We test, learn, and build creative that performs.

Clarity in Reporting
You’ll know exactly what you’re spending, what you’re getting, and where the real wins are coming from.

Full Ecosystem Alignment
Ads aren’t separate — they’re integrated with your content, email, and offer.

Embedded Support
We collaborate with your team and become a strategic extension of your business.

What’s Included in
Our Paid Advertising Management

This isn’t just about ads. It’s about building a predictable, profitable system.

Here’s what we manage:

Campaign strategy and funnel mapping
Audience research and targeting plans
Ad creative development and copywriting
Testing, optimisation, and scaling
Monthly reporting and recommendations
Alignment with your wider marketing strategy

You’ll always know what we’re doing, why we’re doing it, and how it’s performing.

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Frequently Asked Questions

We primarily manage Meta (Facebook & Instagram) and Google Ads. Depending on your offer and audience, we may also explore YouTube or LinkedIn.
In most cases, yes - but we’ll guide you through what’s required. We can collaborate with your designer, or bring in our team to map and build what’s needed.
We typically recommend a minimum ad spend of $1K-$3K/month to gather meaningful data and see results. We’ll help you allocate budget across platforms and campaigns based on your goals.
We do both. Our team handles the creative, copy, testing, optimisation, and performance reporting - start to finish.
Absolutely. That’s one of our core strengths. We align ads with your content and nurture systems so you’re not running disjointed campaigns.