THE HOLISTIC MARKETING TOOLKIT
SET UP RIGHT. STAY IN CONTROL.
Not every business is ready to outsource … but that doesn’t mean you should do it alone.
The Holistic Marketing Toolkit is our suite of one-off setup offers designed to give you a strategic, professional foundation across your core channels: social media, email marketing, and paid ads. You stay in the driver’s seat - we just build the road for you.
We created these toolkits for founders and marketing managers who want expert input, strategic clarity, and better systems... without committing to an agency retainer.
You’re not winging it anymore. You’re just looking for the right foundation - so you can implement confidently, grow sustainably, and feel proud of what your brand is putting out there.
These aren’t templates or downloads. They’re structured, collaborative setups tailored to your business, your offers, and your goals.
Whether you're DIY-ing or managing a team, our starter kits give you the thinking, structure, and assets to finally get your marketing sorted, and move forward with confidence.
YOUR SOLUTION:
OUR HOLISTIC MARKETING TOOLKITS
Custom-built foundations. Built for clarity, made for growth.
You don’t need another course or cookie-cutter template … you need real strategy, built around your business. We combine expert insight with practical tools, giving you a tailored solution that works right now and sets you up for what’s next.
THIS IS FOR YOU IF:
✅ You’re running your marketing in-house - but know something’s missing
✅ You’re not ready to outsource just yet, but you’re ready for serious support
✅ You’re tired of generic advice that doesn’t reflect your business or goals
✅ You’re juggling too many things and need a smarter way to stay consistent
✅ You want expert strategy without the agency retainer (or 12-month contract)
✅ You’ve got the vision, but need help turning it into real, aligned action
✅ You’re ready to stop winging it and start building with purpose
✅ You want tools that actually move the needle - not just look prett
Our Services
A complete Meta Ads foundation - built with strategy, supported by creative, and ready to launch.
Ready to start running ads - but don’t want to waste time (or budget) figuring it out alone?
The Meta Strategy & Setup Package gives you more than just campaign setup. It’s a complete system designed to help you launch confidently, reach the right audience, and build campaigns that actually perform - without locking into long-term management before you're ready.
This is for growing brands who want to start strong, with the right foundations in place from day one.
WHAT’S INCLUDED
Kick Off Strategy Session (60 min)
We’ll define your campaign goals, clarify your offer positioning, and map out the right platform strategy. You’ll leave with a clear direction and the confidence to move forward.
2 Foundational Campaign Builds + Ad Creative
We’ll create two fully customised ad campaigns - each with 2–3 creative variations, including scroll-stopping visuals and conversion-focused copy. Whether you’re targeting cold audiences, warm leads, or both, we’ll structure the messaging and design to attract and convert.
Custom Audience Creation
We’ll build out your audience structure inside Meta Ads Manager, including saved audiences, custom lists, and retargeting pools - ready for scaling down the line.
Advertising Handbook
You’ll receive a personalised guide walking you through how to monitor, test, and adjust your campaigns post-launch - no guesswork, just clarity.
Platform Setup, Website Integration + QA
We handle the full campaign build and set up tracking between your website and ad platform. Includes Meta Pixel installation, event testing, and back-end QA to ensure your data flows cleanly from ad to conversion.
45-Minute Handover Session
We’ll walk you through the full setup so you understand how to use, manage, and adapt your campaigns - with full confidence.
THIS PACKAGE IS PERFECT FOR:
Brands who want to start advertising with strategy, not trial and error
Founders who need the system built, but want to stay in control of management
Teams who want a strong foundation now, and the flexibility to scale later
HOW IT WORKS
4-6 Week Delivery
We build in time for strategy, creative, setup, and final QA - so everything launches smoothly, without the scramble.
Collaborative Briefing Process
You’ll complete a structured briefing form so we understand your offer, goals, audience, and creative direction before we begin.
One Round of Revisions
You’ll have a chance to review and refine the campaigns before launch - so the final setup is aligned and ready to go.
Fully Set Up + Ready to Launch
You’ll walk away with two live, custom-built campaigns, 4–6 tested creatives, connected website tracking, and a system you understand - no ongoing retainer required.
A complete email marketing foundation - built with strategy, designed for connection, and ready to launch.
Ready to turn email into a consistent, conversion-ready channel?
The Email Marketing Starter Kit gives you more than just a welcome sequence. It’s a complete setup to help you grow your list, build trust with new subscribers, and communicate with clarity - all without the overwhelm of doing it alone.
This is for established brands who want to start strong, with a system that’s built to scale.
WHAT’S INCLUDED
Kick Off Strategy Session (90 min)
We'll map out your email goals, customer journeys, and content strategy in a collaborative deep-dive session. You'll leave with a clear plan and the confidence to move forward.
Custom Lead Capture Form
We’ll design and build a pop-up or embedded form to grow your list - styled for your brand, integrated with your platform, and positioned for conversion.
Welcome Email Sequence (3 Emails)
A strategically crafted 3-part sequence to introduce your brand, guide new subscribers, and increase engagement from the start. Includes copywriting, design, and automation logic - with 2 rounds of thoughtful revisions.
Branded Newsletter Template
An editable, easy-to-use email template designed to reflect your brand and simplify your monthly sends. Built in Canva or directly in your email platform.
Tech Setup + QA
We handle the automation, tagging, and backend testing to make sure everything runs exactly as it should - no broken flows or missed subscribers.
45-Minute Handover Session
We’ll walk you through how everything works so you feel confident editing, sending, and scaling from here.
THIS KIT IS PERFECT FOR:
Brands who are serious about email but don’t know where to start
Founders who want a clear, connected system - not just a few emails
Teams who need the thinking, the doing, and the delivery - all in one place
HOW IT WORKS
4-6 Week Delivery
We build in time for strategy, revisions, and testing so the final product is smooth, aligned, and ready to go.
Collaborative Briefing Process
You’ll complete a clear, structured briefing form so we understand your audience, voice, and goals from the start.
Two Rounds of Revisions
We include one round after the design stage and a second for final refinements - so nothing feels rushed or unfinished.
Fully Set Up + Ready to Launch
You’ll walk away with live automations, strategic email copy, branded templates, and a system you understand - no loose ends.
A complete, cross-channel marketing system - designed for clarity, built for conversion, and ready to launch.
Take your marketing to the next level … with strategy that works together.
This all-in-one package combines our Social Media, Advertising, and Email Marketing Foundations into one cohesive setup. You won’t just receive assets. You’ll receive a strategic system that aligns your messaging, streamlines your execution, and positions your brand for long-term growth.
Whether you’re building from the ground up or ready for a strategic reset, this bundle delivers clarity, consistency, and momentum - without the commitment of ongoing management.
WHAT’S INCLUDED
Social Media Foundation
6 professionally designed Canva templates
3–5 content pillars tailored to your brand
30-day content calendar for consistent posting
Platform setup review + recommendations
Advertising Strategy & Setup
2 foundational ad campaigns
4–6 creative variations (copy + visual assets)
Custom audience setup, including retargeting
Full platform integration + tracking
Personalised ad handbook for post-launch confidence
Email Marketing Foundation
Kick-off strategy session
Lead capture form or pop-up (design + integration)
3-part welcome email sequence (copy + design)
Branded newsletter template
Automation setup + testing
45-minute handover session
WHY THIS BUNDLE IS DIFFERENT
We don’t just deliver assets. We deliver alignment.
From your ad messaging to your social content to your welcome sequence, we make sure everything works together — so your audience moves smoothly from first impression to long-term engagement.
If desired, we’ll connect your ad campaigns to your email flows, align your call-to-actions across platforms, and ensure your content pillars are reflected in every touchpoint.
This is a system - not a set of tasks.
THIS BUNDLE IS PERFECT FOR:
Business owners ready for a clean, strategic marketing reset
Founders who want aligned content, not disconnected pieces
Teams who need a structure to implement - without managing an agency
HOW IT WORKS
Delivery in 4–6 Weeks
All foundations are developed in sync, with built-in space for collaboration and refinement.
One Strategic Brief
You’ll complete a single, structured form so we understand your goals and align each piece.
One Round of Revisions Per Kit
You review. We refine. Everything is delivered ready to use.
Final Assets, Fully Connected
Clean, cohesive, and built for action across your core platforms.
A complete social media setup - grounded in strategy, designed for consistency, and ready to implement.
Ready to build a strong, consistent presence on social media … without the guesswork?
The Social Media Foundation gives you more than just templates. It’s a complete system designed to help you show up with clarity, ease, and cohesion. From content pillars to visuals and a 30-day calendar, we build the tools and structure you need to engage your audience and grow your brand online.
This is for businesses who want to take social seriously - but aren’t ready for full-service management.
WHAT’S INCLUDED
Kick Off Strategy Session (60 min)
We’ll define your goals, target audience, and brand messaging - then map your content direction. This session sets the tone for your templates, pillars, and plan.
6 Custom Social Media Templates
Professionally designed in Canva for easy editing. These templates give you a cohesive, branded look that’s ready to use - without starting from scratch each time.
Strategic Content Pillars (3–5)
We’ll develop 3–5 core content themes tailored to your brand, offer, and audience. These pillars guide what you post and ensure your content feels consistent, not scattered.
30-Day Content Calendar
A fully mapped month of posts, aligned with your content pillars and templates. You'll know what to post, when to post, and why it matters - all in one simple plan.
Platform Setup Review (optional)
Need a second set of eyes? We’ll review your Instagram or Facebook setup and provide simple recommendations to align your bios, links, and highlights with your updated content.
THIS PACKAGE IS PERFECT FOR:
Brands who want to clean up and clarify their presence
Founders who want to be consistent, but need the system to make it doable
Internal teams or VAs who need a ready-to-use structure to follow
HOW IT WORKS
4–6 Week Delivery
We allow time for strategy, design, content development, and one round of feedback - so everything is thoughtful, aligned, and ready to use.
Detailed Brand Brief
You’ll complete a clear briefing form so we can align every visual and piece of content with your brand’s voice and goals.
One Round of Revisions
We’ll share the draft templates and content plan for your review - with one round of changes to make sure everything feels just right.
Fully Editable & Ready to Use
Your templates are built in Canva and your calendar is mapped in Notion or Google Sheets - all yours to edit, duplicate, and run with. Implementation support available if needed.
WHY THESE KITS?
You get strategy, creative, and implementation - not just advice
Each kit is delivered in 4–6 weeks, with clear communication and collaboration
Final assets are yours to own, edit, and scale
You’ll walk away with confidence, clarity, and a complete setup — no loose ends
Still Managing In-House?
Let’s make that easier … and smarter.