CASE STUDY - BEAUTY INDUSTRYOver $54,000+ in bookings.
Month one.
How a beauty business went from zero digital leads to a full appointment pipeline - before the first month was even over.
Over $54,000+
Revenue generated
6.06x
Return on ad spend
1,021
Leads generated
$8,983
Total ad spend
THE SITUATIONA great business. Zero return from digital advertising.
When this beauty business came to us, they had something worth marketing - a quality offering, a real client base, and genuine growth potential. What they didn't have was a digital advertising strategy that worked.
Meta and Google were untapped. No leads were coming in through either channel. No bookings were being generated from paid media. The business was leaving revenue on the table every single day, with no system in place to capture it.
They needed a strategy built for their business (not a generic ad campaign) and they needed to see results quickly.
THE APPROACH
We don't start with ads. We start with strategy. Understanding who the right client is, what motivates them to book, and how to reach them efficiently — that's what makes paid media work.
WHAT WE DIDStrategy first. Then execution.
Before we ran a single ad, we did the thinking. We built a growth strategy tailored to how this business acquires clients - understanding their offer, their audience, and where the highest-intent leads were most likely to come from.
Meta Advertising
Lead generation campaigns built to capture qualified appointment bookings at scale.
Growth Strategy
A tailored roadmap built before a single dollar of ad spend was committed.
Once the strategy was in place, we built and launched campaigns across Meta and Google — each designed to reach the right person at the right stage of their decision. Meta lead generation drove appointment enquiries directly. Google ensured the business was visible when high-intent clients were actively searching.
The system was built to perform from day one. And it did.
Google Ads
Search and display campaigns targeting high-intent audiences actively looking to book.
THE RESULTSMore than $54,000 in bookings. In the first month.
1,021
Leads generated
$8,983
Total ad spend
Over $54,000+
Revenue generated
Before working with us, this business was generating zero revenue from digital advertising. Within the first month of the strategy going live, they had $54,000+ in estimated bookings and 1,021 leads - at a 6.06x return on ad spend.
This is what happens when paid media is built on a clear strategy rather than guesswork. The right audience, the right message, the right channels - working together from the start.
Your next client is out
there. Let's go find them.
We build paid media systems for established service businesses that are ready to stop leaving revenue on the table.