CASE STUDY - TRAVEL INDUSTRY$362k in revenue.
From NZ$10k in ad spend.
How we built a connected marketing system for an established travel business that was invisible online — and turned it into a consistent, high-performing lead engine.
$362k
Revenue generated
36.12x
Return on ad spend
2,140
Total leads
$4.69
Cost per lead
3,512%
ROI
THE SITUATIONA strong business with a marketing presence that didn't match it.
This established travel business had built their client base the traditional way — referrals, print media, and long-standing relationships. It had worked well. But as the landscape shifted, their digital presence wasn't keeping up.
Social media was inconsistent. Email marketing wasn't happening. Their website had technical issues that made backend tracking unreliable. And while they had warm contacts sitting in their database, there was no system in place to actually nurture them toward a sale.
New leads weren't coming in through digital channels. And the business knew it.
WHAT WE DIDA full marketing system, built from the ground up.
We didn't just start posting. We looked at the whole picture and built a connected system across every channel that mattered.
Social Media Management
Built an education-led content strategy to showcase offers and build audience trust.
Email Marketing
Activated their existing database with a nurture strategy designed to convert warm contacts.
Meta Lead
Gen Ads
Ran lead generation campaigns to capture qualified prospects, bypassing website limitations.
Because their website had technical limitations, we ran Meta lead generation campaigns that captured qualified prospects directly - without relying on site tracking. Google Ads ran alongside to build awareness. Social media gave their audience a reason to pay attention. And email gave us a direct line to the people who already knew them.
Every channel was working toward the same goal. That's when marketing actually moves the needle.
Google Ads
Ran brand awareness campaigns to ensure visibility at the top of the funnel.
THE RESULTSSeven months. Numbers that speak for themselves.
$4.69
Average cost per lead
$10,044
Total ad spend
$362,728
Revenue generated
From NZ$10,044 in ad spend, we generated NZ$362,728 in revenue - a 36x return on ad spend and over 2,140 leads at $4.69 each.
This client is still with us over the last 3-years. Not because of a contract. Because the results keep coming, and the system we built together continues to grow with their business.
Ready to build a system
that actually performs?
We work with established service businesses that are ready to hand over their marketing to a team that treats it like their own.