CASE STUDY - FASHION & DRESS RENTAL23x return on ad spend.
From winging it to winning it.
How a dress rental business went from guessing their way through Google Ads to a 23 ROAS, a growing Meta presence, and significantly more weekly revenue - with a marketing system they actually understand.
23.32x
Return on ad spend
$15.3k
Conv. value generated
$657
Ad spend
$0.96
Cost per conversion
THE SITUATIONRunning ads. Not really sure why.
This dress rental business was already running Google Ads when they came to us. But there was no real strategy behind them. Campaigns had been set up without a clear framework, targeting wasn't refined, and the results reflected that — inconsistent, underwhelming, and hard to understand.
Beyond ads, the business lacked structure across their wider marketing. Social media content was patchy. Email marketing wasn't being used effectively. And the founder wanted to understand how it all fitted together - not just hand it over and hope for the best.
They were a great business with a genuinely compelling offer. They just needed the right system and the knowledge to grow with it.
THE CONSULTING DIFFERENCE
This client didn't just want results handed to them. They wanted to understand how marketing works for their business. Our consulting sessions gave them the framework to lead their own social and email strategy - with TSC optimising performance in the background.
WHAT WE DIDPerformance and capability. Built together.
This engagement went beyond execution. We worked alongside the business as both a delivery partner and a strategic thinking partner - improving what was already running, building what was missing, and making sure the client understood and owned the strategy.
Meta Advertising
Added Meta advertising after Google results proved the model - expanding reach and revenue channels.
1:1 Consulting
Strategic advisory on social media content structure and email marketing to build internal capability.
Email Marketing
Guidance on structuring email communications to nurture their audience and drive repeat bookings.
Google Ads
Rebuilt and optimised campaigns for maximum return - targeting, creative, and full-funnel structure.
THE RESULTS23x ROAS. And a business that keeps growing.
$0.96
Cost per conversion
$657
Google Ads spend
$15,300
Conversion value
From guessing their way through Google Ads to a 23.32x return on ad spend - with conversions coming in at just $0.96 each.
And that was only the beginning. Seeing what a structured strategy could do, they expanded into Meta Ads and combined it with consulting across social and email. Weekly revenue has grown from a few thousand to several thousand - and the business now has both the results and the understanding to keep going.
This is what happens when performance and capability are built together. The business didn't just get better numbers — they got better at marketing.
Stop guessing.
Start growing.
Whether you need someone to take over execution or a strategic partner to help you lead it yourself - we work the way your business needs.